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Search results for “travel funnel”
Is Ctrip gearing up for a two-sided marketplace? No, says Jane Sun
09/20/2018
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10:10:03 AM
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Ctrip's CEO acknowledges that it is vital for the group to sustain the stickiness of its platform. Rather than operating a two-sided marketplace, the team is optimistic about sustaining its growth based on its core strengths - Ctrip's team, data prowess, service delivery etc.
Traditional ways of selling travel fading away: Qunar's CEO Gordon Chen
09/19/2018
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10:11:42 AM
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Travel brands need to dig deep into certain habits that are being fuelled by emerging apps and platforms, for instance, the popularity of short videos, says Chen.
Sorting the technology use conundrum - when to embrace it
09/19/2018
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10:21:55 AM
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Blockchain, augmented reality, artificial intelligence...there is no dearth of what all promises to change the way travellers plan and buy their trip essentials. How are travel companies going about embracing technology?
Travel startups: What's the ten-year investment, growth and failure picture?
08/23/2018
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9:53:31 AM
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Over the last decade, social networking and user-generated content-focused businesses have a failure level just under 60% while air-related new companies have the lowest failure rate at 20%.
Optimizing digital media mix in China – 5 areas demanding deeper introspection
07/09/2018
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7:50:39 AM
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The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China.
Digital services to keep passengers connected and in control – Finnair shows the way
07/20/2018
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7:55:03 AM
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Finnair is among those few proactive carriers that have exemplified how the blend of right e-commerce tools and data strategy backed by an agile digital team can result in product optimization as well as creation of a new benchmark around how to approach personalization.
How to attain digital success in China? 8 key takeaways from ITB China
05/28/2018
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2:03:44 PM
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It is imperative for foreign companies to best allocate their resources in China, work out presence on preferred channels, distribution strategy and make sure their brands remain true to what they stand for.
Alibaba's ecosystem + Fliggy - how the combo is set to simplify travel buying?
06/19/2018
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9:05:31 AM
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Alibaba garners vital information about its users with the presence of Fliggy, Taobao and Alipay in one user interface, taking friction out of trip planning and buying.
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